The Top 10 Companies on Twitter
Top ten companies on Twitter… let us help you become one of them.
1. Dell
“For overstock and obsolete equipment, getting outlet inventory sold fast is the name of the game. Twitter is the fast-paced grapevine that gets the word out – to the tune of $3 million in annual sales.”
2. Whole Foods Market
“Whole Foods uses Twitter to go deep on their customers’ needs, test concepts, and extend the conversation about values that drive them.”
3. Zappos
“Extending the zany brand relationship between the online shoe company and customers, encouraging everyone from CEO to newbies to join the party.”
4. JetBlue
“Never again for JetBlue after their 2007 ‘day on the tarmac’ PR nightmare. Constant communication with 1.6 million followers keeps them from falling out of touch; plus JetBlue Cheeps broadcasts fast-moving deals to their most devoted 50,000.”
5. Comcast
“The cable TV giant stages a perceptual makeover of customer disservice by converting a gripeline into a testimonial factory through @comcastcares”
6. New York Times
“This publisher broadcasts all the news that fits in 140 characters to keep in touch with 2.4 million readers, with subchannels for specific interests.”
7. Southwest Airlines
“Replicating that same fun, casual flying relationship to enthrall their customers. The (only) airline that knows how to make customers LUV (the company’s ticker symbol, based on the Love Field airport in Dallas) them, one tweet at a time.”
8. Starbucks
“The #1 most socially engaged of the Interbrand Top 100 brands, Starbucks is on top of ‘in the moment’ customer interaction. Starbucks says, “It’s about the relationships we form with our customers, not marketing.”
9. Kodak
“With a Chief Blogger and a Chief Listener both hooked onto the party line, this venerable brand now uses the most forward communications to help them stay up-to-date with their product and market.”
10. Home Depot
“The Home Depot goes beyond just product and store questions to help showcase how consumers use the store in their home improvement projects.”
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Having an online presence isn’t an option, it’s a necessity.
